Spartan Steel
Spartan Steel
Class
Branding and Merchandise
Tools
Photoshop, Illustrator, InDesign, and Firefly (AI)
Spartan Steel is a men's fine jewelry line inspired by the strength and legacy of ancient Greece and Sparta. The brand's identity is centered around a logo that features a shield and spear, symbolizing Spartan valor and protection. Its bold color palette of burgundy and gold reflects the regal nature of ancient warriors while also embodying the luxury of modern men's accessories, including watches, rings, earrings, and necklaces. The branding extends to merchandise such as jewelry boxes and fountain pens, all designed to maintain a balance of power and elegance.
Logo Variations
Texture and COlor Guide
CMYK (0, 72, 74, 69)
RGB (80, 22, 21)
HEX #501615
Primary Logo in Color
Type Logo Variations
Linear Logo Variations
CMYK (0, 24, 79, 21)
RGB (201, 153, 43)
HEX #C8972C
Stacked Logo Variations
CMYK (0, 28, 74, 36)
RGB (164, 118, 43)
HEX #A3772B