Spartan Steel

Spartan Steel

Class
Branding and Merchandise

Tools
Photoshop, Illustrator, InDesign, and Firefly (AI)

Spartan Steel is a men's fine jewelry line inspired by the strength and legacy of ancient Greece and Sparta. The brand's identity is centered around a logo that features a shield and spear, symbolizing Spartan valor and protection. Its bold color palette of burgundy and gold reflects the regal nature of ancient warriors while also embodying the luxury of modern men's accessories, including watches, rings, earrings, and necklaces. The branding extends to merchandise such as jewelry boxes and fountain pens, all designed to maintain a balance of power and elegance.

Logo Variations

Texture and COlor Guide

CMYK (0, 72, 74, 69)

RGB (80, 22, 21)

HEX #501615

Primary Logo in Color

Type Logo Variations

Linear Logo Variations

CMYK (0, 24, 79, 21)

RGB (201, 153, 43)

HEX #C8972C

Stacked Logo Variations

CMYK (0, 28, 74, 36)

RGB (164, 118, 43)

HEX #A3772B

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