HEAT is a branding and packaging system for a men’s libido enhancement product line. It includes a chocolate bar, a chocolate drink, and a pheromone cologne. The product line features three flavors: "The Romeo" (milk chocolate), "The Stud" (dark chocolate), and "The Player" (mint chocolate). Each flavor represents a different persona. The packaging has a sleek black design that looks sophisticated and masculine. It uses bold yellow text in a vertical format, creating a strong visual impact. This design emphasizes the product's energy and vitality.